Frame your product. Take it to market.
We help modern B2B teams scale with sharp go-to-market plays, battle-tested martech, and talent that actually ships.
Laser-focused GTM that aligns Product, Sales, and Marketing
Pragmatic martech — built for your budget and your stage.
Talent that actually ships — fractional or full-time.

Teams shipping future-proof B2B products and services with us








40+
Our team worked with 40+ brands during 20 years of experience
1.000+
Briefs and projects unlocked with our clients and partners.
9+
New markets entered in Latin America, North America and Europe.
14+
Projects delivered successfully during 2025
83%
We move 83% faster than regular consultants with our sprints.
8/10
8 of 10 clients improved their ops & team engagement.
9.6/10
9.6/10 say we crushed it with the final delivery.
Featured services

Go-To-Market Strategy
Know your market. Nail your message. Price it right. Launch with confidence and equip Sales to win from day one.
Market & ICP mapping
Positioning & messaging
Pricing & packaging
Sales enablement

Content Production
Killer content that educates, builds authority, and wins trust to speed up decision-making.
Strategy? Done, from start to finish
Ready-to-roll frameworks and workflows
Got a squad to handle it? Let’s make it happen.

Martech Implementation
Your stack, your rules — designed around your budget, goals, and team capacity. No lock-ins, no drama.
Automation & integrations
CRM + CDP setup
Data & attribution
Playbooks & training

Staffing & Ongoing Support
People who can actually pull it off. Fractional or full-time. We recruit, onboard, and guide to keep momentum.
Fractional leadership
Hands-on operators
Hiring scorecards
Onboarding & coaching
Leaders who move fast
We thought we had it all figured out based on what worked in Mexico, but Horacio showed us that people in those countries think a bit differently. Thanks to him, we had to go back to the drawing board and came up with a much better plan.

Lukas Weber
Chief Of Sales — Blinkist
Horacio is one of the few individuals who stands out for their exceptional work. In a field where talk is cheap, it's refreshing to find someone who consistently goes above and beyond.

Nicolás Vidal
Head of Media Network LATAM at Red Bull
His contributions were essential to shaping the brand in Chile and establishing a Data-Driven Marketing framework. His technical skills, strategic vision, and ability to inspire his team were invaluable.

Leo Lima
CMO, Samsung Chile
We were trying to crack the code on how to connect with Latin folks in Europe, and Horacio nailed it. Not only did he give us the lowdown on the market, but he also gave us some solid numbers on who we should be targeting. Thanks to him and his team, we were able to come up with a super clear mission.

Moritz Fischer
VP Of Marketing EU — Waterdrop
Need help?
Don't worry, we got you. Here are some answers for your questions.
We design go-to-market strategies, optimize marketing & sales, and support execution with scalable talent.
We partner with B2B SMEs aiming to scale efficiently in competitive markets. We also partner with major corporations undergoing pivotal transformations.
We focus on strategy, execution, and enablement—not just campaigns. Our work drives measurable revenue impact.
No. While we are strong in LATAM, we support clients expanding to the US and Europe with local expertise.
Faster customer acquisition, lower CAC, stronger positioning, and alignment between marketing and sales.
We track efficiency, ARR impact, pipeline growth, and customer feedback to ensure tangible outcomes.
Yes. We integrate with your MarTech, CRM, and analytics stack to maximize efficiency and reduce overhead.
We offer project-based or fractional team support, tailored to your stage, goals, and budget flexibility. And sure, we can fix a long-term retainer fee model too.
Tell us what you’re trying to ship
Ready to frame your next move?
Framehead® is headquartered in the Cloud 🌤️ with timezones in America & Europe.
But yeah, we still got some room for a meeting.
🇨🇱 El Trovador 4280, Santiago
🇩🇪 Taunusanlage 8, 60329 Frankfurt am Main*
Book a strategy call or drop us a line. No fluff. Just clarity and next steps. 🤝
